this post was submitted on 18 Jan 2024
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I'm pretty sure the advertisers - their real customers - asked them to show more ads.
Huffman is ostensibly following Elon Musk's lead, and last I checked, Musk had pretty effectively chased away a massive amount of what one might call "rational" advertisers. Reddit is absolutely following a similar path, and soon enough there will be advertisers who no longer want to be associated with a toxic brand.
Ostensibly? I think you mean obviously/openly.
https://www.nbcnews.com/tech/tech-news/reddit-blackout-protest-private-ceo-elon-musk-huffman-rcna89700
It's not just similarities; Steve Huffman is openly and directly copying Musk. Honestly, given Ex-Twitter's performance, I have no idea why any investors are allowing that.
spez doesn't care. He's realized that, despite his best befuddled efforts, reddit is failing and that no one else will hire him for a cushy CEO job. He wants to take his bag and leave while the getting is still (relatively) good.