This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
Remember how the ps4 mocked the Xbox one for not being able to lend games, then the PS5 launches with a digital edition, and then a slimmer version launches with only digital and you have to buy a separate disc drive?