The point is not to make sense, it's to make a frivolous low effort claim. It's kind of like the liars dividend, because it's a lot easier to be lazy and say something that's wrong, than it is to put in the effort to correct the wrong thing that was said.

The liar's dividend is about demanding something obviously true be proved to the satisfaction of an unreasonably skeptical person which requires all kinds of effort above and beyond what we normally require to establish day to day beliefs.

This is a little bit different. It could be called the trolls dividend. The goal isn't really to refute the article, which can take a lot of effort, it's to kind of split the difference with low effort trolling. Much more efficient.