this post was submitted on 19 Dec 2023
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SNOOcalypse - document, discuss, and promote the downfall of Reddit.

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New Study: At Least 15% of All Reddit Content is Corporate Trolls Trying to Manipulate Public Opinion (medium.com)
submitted 11 months ago by lvxferre@lemmy.ml to c/snoocalypse@lemmy.ml
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If you're paywalled, check this archive link.

What the article calls "corporate trolls" is simply astroturfing. It became rampant in Reddit; as the walled garden was unwalled, more of the organic grass has been replaced.

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[โ€“] Lojcs@lemm.ee 30 points 11 months ago

The studies are from 2018 and 2020 and they didn't find that 15% of the content was by corporate trolls, they found that 15% of the top 100 subreddits had posts by corporate trolls in them. ๐Ÿ™„