Reddit Migration

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Reddit traffic returning normal, sort of. (gizmodo.com)

submitted 1 year ago by ironsoap@lemmy.one to c/RedditMigration@kbin.social

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The bad, although expected news is that according to Similarweb via Gizmodo Reddit traffic is back to pre-protest levels. The caveat is that some of the traffic might still indicate protests, (i.e. John Oliver pics). Most interesting:

However, Similarweb told Gizmodo traffic to the ads.reddit.com portal, where advertisers can buy ads and measure their impact, has dipped. Before the first blackout began, the ads site averaged about 14,900 visits per day. Beginning on June 13, though, the ads site averaged about 11,800 visits per day, a 20% decrease.

For June 20 and 21, the most recent days for which Similarweb has estimates, the ads site got in the range of 7,500 to 9,000 visits, Carr explained, meaning that ad-buying traffic has continued to drop.>>>

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[–] Ghil@kbin.social 4 points 1 year ago (1 children)

I don't think your analogy works, and here's why.

In that analogy, Reddit provides the beer, but in reality it doesn't.
It owns the building, but what the customers are consuming are other customer's beers. It doesn't have to serve the beer, people being some on their way in.
And in that analogy, yeah, the third-party apps are not on premises, so they can't watch the ads that pay for the building...
But they brought more clients to the bar. They advertised the heck out of the bar, especially when it was growing, and they pump beer back in the bar. It costs Reddit in ad revenue and in facility maintenance (they built the pipes themselves), but they absolutely get back things through the pipes, it's just not straight money.

Reddit wasn't build by Reddit. They own the place, that's all.

[–] Lorez@lemmy.dbzer0.com 1 points 1 year ago

Reddit provides the beer, but in reality it doesn’t.

OK, substitute "kegs" for "beer." Kegs (servers) & staff to run them costs, and reddit wants to stop subsidizing the bar across the street (3rd-party apps). Honestly see nothing wrong with that. Was cutting off the subsidies in this fashion a good business decision? Don't know, bad at money stuff.