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YouTube will have fewer ad breaks on TV — but the ads are getting longer (www.theverge.com)

submitted 11 months ago by throws_lemy@lemmy.nz to c/technology@lemmy.world

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[–] Patch@feddit.uk 2 points 11 months ago* (last edited 11 months ago)

If youtube would make ads consistent (30 second ad break at the half way point for < 10 mins vids; 15 second at break at 1/3 of the way through the video and a second one at 2/3 of the video for 10 - 30 min vids; etc)

This seems like a crazy amount of ads to me. On live TV, I wouldn't expect more than one ad break every 15 minutes of broadcast, with fewer on things like feature films. YouTube is mostly short form content; there's no reason why there couldn't just be ads at the beginning for the vast majority of content, with only the longer videos needing a different approach. If you're mostly watching <20 minute videos, you're still getting a similar number of "ad breaks" per viewing hour.

The idea of having a 30 second ad break 5 minutes into a 10 minute video would 100% be unacceptable to me.