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I'm convinced the reason Musk rebranded away from Twitter is so that they can sell off the brand name when the business inevitably folds.
Since many. many people still call it twitter, he is still killing the brand name. Google tried to rebrand as alphabet and FB as Meta but everyone still knows them as goofle and fb.
If/When the business folds I feel the office furniture will be worth more than the Twitter brand.
Goofle has really been going downhill lately
I feel like meta is slowly succeeding at getting people to call them meta when not referring directly to the Facebook website specifically. Like for their idiotic VR initiative and whatnot. Slowly. And it helps that it’s in the context on non-Facebook-the-website activities.
Twitter has no such advantage.