Didn't you know? This cloud provider offers lead-free, gluten-free computing services without antibiotics! Also it's not tested on animals!

or maybe it's trying to highlight that it's also secure?

I guess it depends on your threat model, but if you're dealing with mission critical proprietary code then it should really never be leaving your own companies infrastructure, imo. If for some reason it is necessary to use enterprise cloud hosting, established actors like Github, Gitlab or even Bitbucket still seem like the obvious choice.

The issue is this "Gitea Ltd." company (or is it "CommitGo Inc." now? honestly pretty confusing...) which appears to have been created with the singular purpose of monetizing Gitea, appeared out of thin air with no input from the community that actually develops Gitea. They're basically saying "you can't trust those other smelly hosts that have existed for years and have contracts with tons of huge companies, but you should definitely trust us with your stuff bro!". Seems off to me.

Are they actually stating "secure alternative"? I only see this on the Lemmy post but not on the linked site. Of course, there is "Security & Compliance", but not in distinction to GitHub or Gitlab

From the way the explain it this is just "more secure" but only if you use a shared VPS for your hosting, which I have no idea what percentage of hosters do. Seems like confusing but valid marketing to me.