this post was submitted on 28 Nov 2023
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[–] Vincent@kbin.social 31 points 1 year ago* (last edited 1 year ago) (1 children)

How can a platform - in general, not just meta - provide a “free” service, without monetizing it with targeted advertising?

One option would be contextual advertising, rather than advertising based on tracking the user.

(Contextual, as in: if you're looking at a Formula 1 community, you might be interested in car-related products.)

[–] nicetriangle@kbin.social 11 points 1 year ago

Yep and contextual advertising has worked pretty much since advertising has been a thing.