this post was submitted on 28 Nov 2023
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It still blows my mind that Toyota single-handedly made hybrids a very successful thing and yet squandered that position to Elon effing Musk. Toyota could’ve been THE market-leader for EVs while still making a killing with the Prius and ICE cars. They’d have a solid lock in all markets.
Toyota has one of the best reliability reputations of any automaker and yet anyone in the EV market (like I was recently) passes them over because they have zero models to sell. Instead of parlaying the Prius’ R&D into a viable EV too, they’ve left money on the table. Hyundai has gone all in and is selling a ton of EVs. I see more of theirs / Kia’s on the road than anything else (besides teslas).
I was in the impression that Toyota didn't see full EVs as viable products in long term. Sticking with hybrids was the safe option.
I see a couple of Tesla's a week, everything else is Hyundai or Kia...even the RAV4 is less popular than it was 2 years ago.
And I was sitting/driving only the cheap Hyindais, but even a mid-range Kia looks cool and solid inside, I enjoyed using carsharing Souls, sat in an expensive bus-of-a-car minivan, and I see no difference in comfort with Mercedes c or e class respectively. (Sorry Mercedes fans, I'm not against you, it's just kias are nice)
The only reason why the Koreans are not leaders yet is because it's "yet"