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X Races to Contain Damage After Elon Musk Endorses Antisemitic Post (www.nytimes.com)

submitted 1 year ago by silence7@slrpnk.net to c/technology@lemmy.world

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IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.

To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why "Hitler was right"

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[–] ExLisper@linux.community -3 points 1 year ago

Ok, I guess it's possible they simply had to much money in the marketing division and were throwing money at X just to prop up the value of IBM brand, not to actually sell products. IBM's brand has been loosing value fast in the recent years so maybe they are just desperate? Of course this will have no impact at their revenue. Not showing ads on X will just save them money.