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We are social creatures and there's also loneliness epidemics popping everywhere, people are interacting less with people and interacting more with their opinion on the ideas of others.

While opinions are important to develop your own character and critical thinking skills, there's an inherent competitive nature on social platforms, where having a winning argument has become the main goal, and opinions that others identify with, lead to further divisions, instead of making like-minded people gather.

Things do look grim for the future now that you'll have AI running your echo chambers, distancing you from objective reality and just further isolating you into a self indulging solipsism.

So you ask, why are we like this? The truth is that it's more economical and rewarding to find self validation by dismissing others. It requires less effort as you only establish a connection to hurt and mock. You don't have to go through the effort of learning, teaching, helping and being helped.

Coming back to your example, we usually have a set of values, whether found through life or imposed by others, that we identify with, if we see something going against them we get frustrated and we want to do something about it, since most of us realistically cannot do shit about things then we go on and rant, but when others do the exact same, we fight them, it's cheap, it's easy it's perfect to fulfil our need for action.

What can we do to fight this?

To be honest, I'm not sure.

I just try to help others around me by listening to them and being interested in what they want to say.