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X Races to Contain Damage After Elon Musk Endorses Antisemitic Post (www.nytimes.com)

submitted 1 year ago by silence7@slrpnk.net to c/technology@lemmy.world

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IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.

To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why "Hitler was right"

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[–] autotldr@lemmings.world 3 points 1 year ago

This is the best summary I could come up with:

Less than 24 hours after Elon Musk endorsed an antisemitic post on X as “the actual truth” of what Jewish people were doing, IBM paused its advertising on the social media platform as X’s chief executive, Linda Yaccarino, and others at the company scrambled on Thursday to contain the fallout.

X employees said on Thursday that they had gotten calls from advertisers wondering why Mr. Musk was making comments seen as antisemitic and why their ads were showing up next to white nationalist and Nazi content, according to internal messages that were viewed by The New York Times.

Mr. Musk, who bought Twitter last year and renamed it X, has faced increasing criticism that he has tolerated and even encouraged antisemitic abuse on his social media platform.

On Wednesday night, more than a dozen Jewish creators and celebrities also confronted TikTok executives in a private meeting, urging them to do more to address a rise in antisemitism and harassment on the video service.

In September, Mr. Musk met with Benjamin Netanyahu, the Israeli prime minister, at a Tesla factory in the San Francisco Bay Area after facing accusations of antisemitism.

They also cited an article from Media Matters for America, a left-wing advocacy group, which showed that ads from major brands were appearing on X next to posts promoting white nationalist and Nazi perspectives.

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