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Youtube Adblock Reckoning as a service problem? (startrek.website)

submitted 1 year ago* (last edited 1 year ago) by xyguy@startrek.website to c/technology@lemmy.world

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At the end of the day, its pretty clear to me that Youtube is going to lose the war on adblocking. Either by hook or by crook those that want to use Adblockers are going to keep doing it no matter what.

And to be clear, I am not trying to equate Adblocking to video piracy. To me, the fact that I choose to go to the bathroom during a commercial of a tv show doesn't constitute piracy and Adblocks just automate that process for me on Youtube. I would also never click on an ad purposefully, no matter what it is for.

With all that being said, I am a hopeless cause and I don't think that anything will convince me to buy YouTube premium, but I also used to think that about MP3s.

My real question to anyone reading this is, as the devil's advocate, what could YouTube do with ads or otherwise that would solve the "service problem" of "YouTube piracy"? And furthermore, is there any situaton where you would do anything other than block all Youtube Ads immdediately and with extreme prejudice?

This is an old article but this is Gabe Newell describing video game piracy as a service problem and why he believes that in case anyone is unfamiliar with it.

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[–] lemmyvore@feddit.nl 2 points 1 year ago (1 children)

If Google is willing to eat the initial cost they can start superimposing ads over streams on the fly, on part of the screen, while the stream is running. You can't skip it because you'd be skipping content. They can use AI to figure out areas of the screen where they won't mess with visual content (eg. avoid slapping it over people's faces) but also make it impossible to ignore (eg. not a bar at the bottom you can simply crop out).

On the bright side these ads would probably be less obnoxious than full screen audio/video ads. If they make them tolerable enough we would see a marked decrease in attempts to fight them (especially since fighting against ads imprinted on the video would be pretty hard).

The nuclear option would be to turn on DRM for the entire platform and make it mandatory to have an account to see any video. It would make ripping streams a lot harder but it would nuke the entire ecosystem of YT clients running on every possible device, which were built on the premise they can freely access non-DRM streams. They can probably upgrade the firmware on their latest Chromecasts and abandon the rest but all TVs and older devices would be screwed. They might still get away with it if they give ample advance warning (couple of years).

Depends also on how they intend to reposition the service. They could steer it towards becoming yet another private streaming service, holding all the YouTube library hostage, Not sure to what extent stream authors would be willing, ready and able to move away, given the almost complete lack of competing platforms.

[–] xyguy@startrek.website 2 points 1 year ago

I think that's the biggest thing standing in the way personally. There are 6 or 7 Spotify-like services and 10 or 11 Netflix-like services. Some people might lump YouTube in with Netflix but it really isn't since all the content on YouTube is user generated. There's nobody else doing the same thing YouTube is doing at that scale. The closest is Facebook and TikTok but the way they deliver ads seems to be a lot different as well.