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Youtube Adblock Reckoning as a service problem? (startrek.website)

submitted 1 year ago* (last edited 1 year ago) by xyguy@startrek.website to c/technology@lemmy.world

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At the end of the day, its pretty clear to me that Youtube is going to lose the war on adblocking. Either by hook or by crook those that want to use Adblockers are going to keep doing it no matter what.

And to be clear, I am not trying to equate Adblocking to video piracy. To me, the fact that I choose to go to the bathroom during a commercial of a tv show doesn't constitute piracy and Adblocks just automate that process for me on Youtube. I would also never click on an ad purposefully, no matter what it is for.

With all that being said, I am a hopeless cause and I don't think that anything will convince me to buy YouTube premium, but I also used to think that about MP3s.

My real question to anyone reading this is, as the devil's advocate, what could YouTube do with ads or otherwise that would solve the "service problem" of "YouTube piracy"? And furthermore, is there any situaton where you would do anything other than block all Youtube Ads immdediately and with extreme prejudice?

This is an old article but this is Gabe Newell describing video game piracy as a service problem and why he believes that in case anyone is unfamiliar with it.

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[–] randomaside@lemmy.dbzer0.com 10 points 1 year ago (1 children)

They need to stop rapidly changing the terms of the agreement. This is the problem endemic to the platform. It's starting to lose shape because the ads are the problem.

If this was an issue with the quality of content:

ideally creators would get to choose their ad roll spots. This would make it less jarring to the watcher. It's also terrible that you can get ads for something like BP on a video that's basically surmised as "That time BP poisoned a lot of children". (See climate town) l. Also, if the ad revenue split was better, creators wouldn't then have to shoe horn in extra ad spots into the content of their videos.

However, I don't think it's a problem with quality of the content, but the quality of the ads.

I believe Adblocking is not piracy issue to the end user as much as it is protection measure from malicious content. It's up to the user to qualify what is "malicious" or not in the end. Users who use adblock do not have a good relationship with online advertising not because it annoys them, it's because it threatens them. This is less so just a YouTube problem and more of a entirety of Google's business model problem.

Becoming a better ad platform is a tough challenge when advertisers by practice operate in a manipulative bad faith space. We don't trust ads.

[–] xyguy@startrek.website 8 points 1 year ago

I agree. They do operate in bad faith. And not only do they throw ads into every possible crevice but the advertisers themselves may be bad faith actors. It's easy for a local radio station to decide not to run ads for a shady local business but YouTube doesn't really seem to have anything in place to vet advertisers or a robust system to report ads for malfeasance.

I'm interested in the framing of advertising as a threat rather than just an annoyance. I think even ads for something like laundry soap being spammed over and over for hours on end can be harmful even without being directly malicious. As someone who has been blocking ads for 10 years, every time I am on someone else's device the amount of garbage that just gets thrown into your face by default is just atrocious.