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102

X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by JRepin@lemmy.ml to c/technology@beehaw.org

30 comments fedilink hide all child comments

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] Franzia@lemmy.blahaj.zone 3 points 1 year ago (1 children)

Why was it forced to shut down?

[–] princessnorah@lemmy.blahaj.zone 3 points 1 year ago

If you click the link, they still have a static page up describing everything more eloquently than i could manage at 5 in the morning.