this post was submitted on 03 Nov 2023
286 points (96.7% liked)
Games
32016 readers
1735 users here now
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
Weekly Threads:
Rules:
-
Submissions have to be related to games
-
No bigotry or harassment, be civil
-
No excessive self-promotion
-
Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts
-
Mark Spoilers and NSFW
-
No linking to piracy
More information about the community rules can be found here.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Normally, I think gamers overreact a bit when it comes to ads on Xbox... but this time, this full screen ad when you boot up the system should not be allowed.
Wonder what genius exec had that brilliant idea. Stupid.
You say "stupid", but I'm kind of worried it'll have a positive impact in their sales, making these types of ads the new standard... I hope not, but my expectations are getting worse and worse
That this exists at all means it is a new standard ad format they are testing out. They didn't program in a new ad format just for Activision.
So unless there's enough of a pushback that they can it, you'll be periodically seeing similar boot up ads for other games and maybe even things like McDonald's down the road.
Any sort of ad on a luxury item you've already paid for should be cause for concern for the future. Sony does have ads, but they are hidden in menus and are static text ads, not video ads (yet).
It was almost certainly multiple execs, from multiple companies, with Activision being the first partner for a new ad format team Xbox was rolling out but had discussed in advance with multiple agency partners.
Classic Microsoft.
I thought there's no way... when you boot up!? Sure enough. "the ad in question pops up when players boot up their Xbox"
Wow
Personally, I'd like to thank Microsoft. They've been making it easy to not regret getting a PS5 and not really even considering the xbox option that strongly. Between the series S needing to handle it for it to be allowed on the series X and now full screen ads, it's like Sony is the only one that realizes there's still competition going on.
I'd also like to thank people who still buy Xboxes anyways for giving Sony a reason to not turn the enshitification up to an 11 because it's probably more of a difference in confidence than principles.
They also recently announced that all third party accessories will cease to work with the Xbox as of a couple days ago.
Wtf?
Yeah, plenty of things that have made me glad to not have one. Has there been anything positive about Xbox in the news lately? That isn't kinda a backhand compliment, like BG3 being available on it soon while it launched everywhere else a while ago now?