this post was submitted on 03 Nov 2023
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It's been long enough that most of the people who wanted an M processor as their next laptop now got one, so I don't think it's surprising that sales are down, after the initial blips.
Overall computers are on the down. More people do their computing on tablets or just phones most of the time. In richer countries, windows marketshare is decreasing, and Apple's is increasing. Not really sure what else apple could do that they actually want to do.
It'd be nice if they had a MacBook SE type thing, but I don't think they'd do that. Chromebooks captured the education market so it's probably too late to do anything there. Mac minis are never in a position to break into the business small-PC realm because they aren't cheap enough. Also it'd be nice if mac minis were cheaper/better-value and more expandable, but people have asked that for years and never got it.
Storage replaceabity is a serious problem for their desktop offerings, but that's been an issue forever and they don't care because they sell iCloud, and their monthly services businesses are doing well.