this post was submitted on 20 Oct 2023
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Technology
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Money. With no ads no company has any interest in it. Companies could very well make their own instances and advertise there but no one would follow, unless the ads had any value e.g. a bit of comedy or feel goods. No company wants to put any money into old school advertising they'd rather just pay Google or Facebook to shotgun ads into people's eyes.
I seen a talented analysts leveraging this knowledge and making decent advertising firms. But that's just conjecture.
I can definitely see certain brands doing well with their own forums. Sports teams would be a very good niche for hosting their own instances. Another one would be the entertainment industry. It's just not feasible for companies that aren't interesting to talk about. Like there won't be a Coca-Cola instance worth a lot of users.
Oh 100% with Sports teams. I could see movie studios making their own instances. Especially marvel or dc movies that are made in a series.
You say companies wouldn't make one but I'm willing to bet KFC, Tacobell, or Wendy's would make a decent instance considering how get their ads have been the past 10 years.
People need to get past the laziness that the Internet has become from automating copyright strikes of youtube to automoderating forums such as reddit. It was all with the goal of not paying people for their work and it's ended up a cold and vapid internet.
Im not bothered about adverting your products as long as its not just advertising in every single post and theres a human element to the social posting Rule 5,6 of Cupoftea.social (my instance) "No accounts setup purely to sell something / Fake Engagement (Such As Investments/NFT/Cryptos/Wealth stuff) There has to be a human element in your posting. ""No spam , Excessive promotion , Porn or S**t Posting, Its just not for this server " Mastodon.social is full of crap and its user numbers are mostly from spam bots and porn.
I am bothered by ads that are targeted but still advertise meat to me (I don't eat the stuff). I am bothered by ads that prevent me from reading the content on the page.
If they want to send a product to an influencer who actually uses the product and they post a well written out review to be crossposted on relevant communities. I'm all for that.
But your right, the human element is missing in 99% of ads on the internet. At this point I am no longer interested in supporting these websites so everything is blocked. That is also something advertisers need to learn. If your ad devalues the reason the user loaded the page, your ad failed.
Eventually they will join, but will take a while...
I really hope not. I'd rather the business and influencer stuff stay on a platform that they can monetize and not be a force to enshittify the fediverse.