this post was submitted on 17 Oct 2023
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Ford lays off 700 who were building electric version of F-150 | CNN Business (www.cnn.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Ford lays off 700 who were building electric version of F-150 | CNN Business::Ford is laying off about 700 workers who build the F-150 Lightning, the electric version of its best-selling pickup truck, and unlike other recent layoffs this one has nothing to do with the ongoing strike by the United Auto Workers union.

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[–] AA5B@lemmy.world 14 points 1 year ago* (last edited 1 year ago) (1 children)

Yes, but Ford is also culpable. My understanding is they mostly made the higher end models to try to get profitable more quickly. Great, but no one can afford them. Part of the expected demand was for models people could afford to buy

“We had all these people on the waiting list for a $45k truck and we don’t understand why they’re not buying the $85k truck we’re mostly building”

[–] Wogi@lemmy.world 6 points 1 year ago

It also doesn't have to be this way. Other auto manufacturers dictate the terms to the dealerships, specifically with the market adjustments. They ensure the people who want their cars can afford their cars, regardless of what the market is doing.

Ford isn't doing this and their cars are sitting on the lot because no one can afford them.