this post was submitted on 03 Oct 2023
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A Boring Dystopia

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[–] MooseBoys@lemmy.world 33 points 1 year ago (12 children)

According to the Journal, Nessie would inflate prices and monitor whether other retailers, like Target, would follow suit. If the competing retailers maintained the lower price, the algorithm would automatically revert Amazon’s to its normal price.

Isn’t this how retail pricing always works?

[–] Stephen304@lemmy.ml 14 points 1 year ago (8 children)

That basically sounds like automated price fixing

[–] bobloadmire@lemmy.world 1 points 1 year ago* (last edited 1 year ago) (1 children)

I don't think you understand what price fixing is. Adjusting prices to market competition is not price fixing. This same concept can also lower prices if another vendor is selling the same item for less.

For instance, Amazon frequently will lower prices to match chewy and Walmart

[–] Stephen304@lemmy.ml 1 points 1 year ago* (last edited 1 year ago) (1 children)

I don't think you understand what's happening. Amazon's algorithm is not just increasing price to match competitors. They are temporarily increasing price beyond competitors to see if competitors will also increase their price. This is different because there is no original market force impetus for the price increase, they are just seeing if both they and a competitor can coordinate to make a permanent price increase.

Arbitrarily interesting a price to see if you're competitors will also increase is not adjusting to market competition. It's testing the waters for colluding on price. It's literally sending a signal that Amazon is willing to increase if others will match. Whether the agreement is made in secret or done in public using "plausibly deniable" price increases makes no difference.

[–] bobloadmire@lemmy.world 1 points 1 year ago* (last edited 1 year ago)

Yes, market pricing is reactionary. Other sellers might also see increased sales when Amazon raises prices.

Probably why Amazon stopped using this pricing model.

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