this post was submitted on 04 Oct 2023
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] JustZ@lemmy.world 6 points 11 months ago (1 children)

No, can only DMCA takedowns.

If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It's a privacy tort.

[–] HurlingDurling@lemm.ee 1 points 11 months ago

However I think he already said he doesn't care