this post was submitted on 28 Sep 2023
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Showerthoughts

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We should rename Solar to Patriot Power to make it palatable to the right (lemmy.world)
submitted 1 year ago by satanmat@lemmy.world to c/showerthoughts@lemmy.world
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The Left is doing it wrong.

We need to stop calling it the green New Deal; and call it the Patriot Power Act.

We’re not trying to go green or “Woke”. No! We’re making ’Merca energy independent! We’ll stop importing oil from the tourist countries! And be energy self sufficient!

—BRANDING!!

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[–] Furbag@lemmy.world 23 points 1 year ago

They already kinda do that, at least in my area. There's a company that advertises on AM radio called Semper Solaris and they go hard on the support the troops/vets angle with their sales pitch. It's pretty cringe, but it must work because they keep their advertisements running pretty much every commercial break. Not that you need to try very hard to convince a Californian to get solar panels installed on their roof. "Make the sun pay your entire electric bill" is also pretty effective advertising.