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I think it makes total sense, to be honest. The Lemmy audience is a fraction of the Reddit audience and a significantly larger part of Lemmy users is into the whole "free, open source everything" mindset (which isn't bad, they're just not likely to be customers!). That means cost/paying user becomes a lot higher than what it used to be on Reddit. Cost in general is higher as well, because there are tons of servers with different versions and different versions of pict-rs, as well as different types of proxies and load balancers that should never affect an app, but tend to anyway.
€16,49 for an ad-free app is steep, I agree on that. I very much doubt that the average Lemmy user will ever collect that amount of money in the ad-supported version. However, ljdawson isn't stupid, he chose this price for a reason. I'm guessing he picked a price level assuming very few Lemmy users would be willing to pay at all, so he may as well compensate that by raising the price for the people who don't really care.
As Lemmy scales up they will be left in the dust as people migrate from reddit to Lemmy and get sticker shock, and nope right out of the app. Sync devs killing their market as a result.
As if one Reddit app that stopped working months ago is going to change anything about Lemmy. I think Sync brought more ex-Sync users over to Lemmy than the price or ads will ever cost users.
People are going to nope out because they look up "Lemmy" in their respective app stores and don't see a normal app, like Twitter or Facebook. Mastodon put out an official fork of one of their clients because people got confused about what app to download to access it.