Technology
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ARM has their own design team, as does Apple. Google and Microsoft are supposedly also launching their own ARM chips, but they're behind on Apple by a couple of years. Samsung designs Exynos, Qualcom designs Snapdragon, and then you have Mediatek, and HiSilicon.
Many of these companies start out with the chip designs they're already paying ARM for and tweak them to their need. Apple is the big exception here, beating ARM at their own game by using ARM's ISA but designing better chips to run the code than ARM has been able to.