Ask Lemmy
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I think of the specific Lemmy communities especially when a more general community already exists. For example if there's a gardening community people may not post to the succulent community because it has a smaller community.
One nice thing about Lemmy though is as long as the community is created on a larger instance it should show up when users sort by all within that instance. It's not like Reddit where you have to to hope your initial self promotion really takes off and snowballs.
Due to this I continue to post content that fits smaller communities even if it's not going to get much attention.
This is an issue for communities that are on smaller instances, and with the current algorithm it's like a brick wall trying to break through to feeds of users on the big instances. For example, the most active college football community is !cfb@fanaticus.social but the abandoned community on lemmy.world keeps gaining subscribers (even with no content).
As a whole, niche-driven instances (e.g. sport, film, literature, aviation) and geography-focused instances (e.g. midwest, dmv) just aren't gaining much traction.
I mean I don't know about a lot of people but if I am searching for a community chances are I'm subscribing to all similar communities.
There's also promotional communities within other instances where as long as one individual federates with it everyone should start to see it