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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

227 comments fedilink hide all child comments

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] GilbertGarfield@lemm.ee 35 points 1 year ago* (last edited 1 year ago)

I officially left reddit. Totally done with it. I remember when the Digg exodus happened. No one thought things would turn out the way it did for Digg. There will always be users on reddit, and who knows, maybe they will use AI to aggregate content to fill the void for those who have left. It's all about the targeted ads in the end; they don't care who submits content, they care about the views.