Apple

Also if a quick Google result is anything to go on, Apple sells hundreds of millions of iPhones a year. 3% of that is still a fuckload of people and IMO proves there is a market for it. Just maybe not a market that needs yearly attention. You also have to remember that's split between tons of SKUs, so you would expect all of them to hover in the single digits to low teens.

I got my wife a 12 Mini - she loves it. The battery life is absolutely the worst thing about it, but it sounds like the 13 Mini was a huge upgrade in that regard and I had hopes it would continue to get better with future versions.

Something else that may not be taken in to account - the kinds of people buying the Mini are I would wager on a longer upgrade period than the kinds of people who buy e.g. a base iPhone or Pro model. The kind of person buying a Mini I would bet is closer to the kind of buyer that has historically bought the SE - they probably only upgrade every 3 or 4 years rather than the more stereotypical 2. Pro numbers are also skewed by the hyper fans who upgrade yearly and therefore show up in the stats a lot more, even though they're both a firm Apple customer.

There is also this interesting note at the end of the article:

"Other reports ... overwhelmingly presented the same picture of low ‌iPhone 14‌ Plus sales, to the extent that Apple was forced to slash production, suggesting that the low sales of the ‌iPhone 12 mini‌ and ‌iPhone 13‌ mini may not have been caused by the device's size after all."

I think the Mini should become the new SE. Keep it on 2+ year old CPU, keep it 60Hz, at least the form factor and design language will match the rest of the lineup unlike now where the SE has a design from 2016. That would be perfect for people like my wife, who want the smallest cheapest phone that's technically an iPhone, and are only going to upgrade every few years.

I love my mini, going to hold on to it as long as I can and hope they offer a refreshed model a couple times a decade.