this post was submitted on 14 Sep 2023
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Apple users bash new iPhone 15: ‘Innovation died with Steve Jobs’::Smart phone fans are griping about Apple's new devices since the arguably anti-climactic announcement of the forthcoming iPhone 15 and iPhone 15 Plus on Tuesday.

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[–] WHYAREWEALLCAPS@lemmy.world 3 points 1 year ago (1 children)

Is this a first year sort of thing or is it going to be this way going forward? Like, they didn't want to have to engineer it for the older chip because it'll be dropped after this year whereas the A17 will likely power the non-Pro Iphone 16 and the A18 will power the Pro version. I don't put it past Apple to pull some douchery to try to drive Pro sales, but there could be a logical reason for it.

[–] Earthwormjim91@lemmy.world 2 points 1 year ago* (last edited 1 year ago)

They’ve done it the last couple of models.

It’s a way to further differentiate the pro from the non pro, and to keep the non pro price the same. They haven’t changed the price on that since the 12.

The base has been $799 since 2020. Inflation alone should mean it would be $950 this year with no other changes.