this post was submitted on 14 Jun 2023
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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)
submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world
227 comments fedilink hide all child comments
 

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,โ€ said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[โ€“] zalack@kbin.social 29 points 1 year ago* (last edited 1 year ago) (1 children)

The thing that should scare advertisers the most isn't just the slight dip in revenue, but that those users are moving to ad-free sites. Those impressions are unrecoverable by redistributing spend away from Reddit.

[โ€“] other_world@lemmy.ml 14 points 1 year ago* (last edited 1 year ago) (1 children)

that those users are moving to ad-free sites

When I check my ublock origin for this site, it says 0 blocked trackers and ads out of 0%. That's so refreshing. I don't think I've seen a website like that in decades.

[โ€“] darkstar@sh.itjust.works 7 points 1 year ago (1 children)

Holy shit this is true, 0 trackers on lemmy. I have'nt had a tracker alert yet on lemmy so far, this is amazing