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The blackout is starting to have a financial impact on Reddit, but we must stay dark!
(www.adweek.com)
this post was submitted on 14 Jun 2023
1093 points (98.6% liked)
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Apparently "premium, takeover-style" campaigns are a thing that reddit sells to its advertisers. TIL The article says that the campaigns will relaunch next week after the delay.
Blood… reaching… boiling point…
What do you think the unblockable "He Gets Us" bullshit is?
Oh hell fucking no, if they start doing that reddit is for sure dead
They have been doing this since March 2020.
Source: https://www.redditinc.com/blog/introducing-reddits-new-offering-for-advertisers-trending-takeover/
I'm aware, With this new article it seems they are going to become much more aggressive with ads and I expect them to get rid of old.reddit in the future to force even more ads on people with this change.