this post was submitted on 03 Sep 2023
767 points (97.4% liked)
Technology
60112 readers
2096 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Advertisers are also starting to realize this, and are paying less and less for TikTok. If people don't remember the comment they're actively looking for in 5 minutes, they definitely aren't going to remember the ad.
What the format is good for is reaching new subscribers, which actually makes YouTube's approach interesting because it can pull people to the longer content.
But then they go and down the "subscribed" page in shorts, completely nuking the idea.
In the experience of many youtubers, the shorts audience and long format audience is 2 distinctly different groups with almost no overlap.
Shorts may drive subscriptions, but it doesn't significantly translate to more views or watch time on normal videos.