this post was submitted on 29 Aug 2023
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Yes, but if they destroy their products (aka drive users away) their real customers (ad companies) will pull out.
Just ask Twitter/X or what's left ot it.
capitalism (or at least the weird version of it used in the tech world) is about short term profit. if they get good numbers from this, they can make future projections of an imaginary increase over the years and make the ad companies happy for a while. they do not care about breaking the product in the long term
Why would the ad companies back out if Youtube got rid of the people who were blocking their ads anyway? If anything, it makes Youtube a safer investment.
Less viewer numbers to show to advertisers.
They're already in hot water because of lying to their customers over this. They actually track ad blocker usage because lying about ads getting played when they weren't would be fraud. In fact they're getting sued by a whole bunch of advertisers because the "100% verified watched ads on Youtube.com" were actually playing in hidden frames on random websites.
I'm pretty sure the anti blocking, remote attestation direction Google is taking is an attempt to quickly fix this situation before it can get out of hand. They don't know what ads plays are legitimate anymore and their customers are angry about it.
Worst case scenario, all Youtube advertisers over the last x years get their money back with some compensation, which would be devastating to Youtube as a product.