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Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.
(www.theatlantic.com)
This is a most excellent place for technology news and articles.
I hate when I buy something and I get emails hassling me about a review for weeks afterwards. I normally 1-star all pushy reviews, but if they're just farming for data... I'm going to start using my "other" email when making purchases.