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What we’ve lost: The MySpace war files and the impact of a digital 'Dark Age'
(spectrumlocalnews.com)
This is a most excellent place for technology news and articles.
I don't remember the specific article I read that dove into this but it was essentially sold due to it being one of the first large data collections (user data). I'm not sure the extent its traweled now but before the social media machine took off, it was the largest if not one of the largest concentrations of actual data points to run algorithms against.