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‘It all disappeared with Brexit’: Craft beer boom ends as more than 100 UK firms go bust
(www.theguardian.com)
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There was no change in trade regulations until 2021. The UK government insisted all along that they would get "the best of both worlds" and "no friction". While there was a reduction in demand from the EU side, acknowledged by most pre-established businesses, if you started in 2017 you wouldn't have seen it.
Kimi was a mug for believing lies from the UK government, or hoping/betting that things wouldn't get as bad as they did. A softer, saner agreement achieving EEA-like status would have been fine for him, after all. But nope, we got our hard brexit...