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[News] If You Have These 6 Personality Traits, You're More Vulnerable to Phishing Scams
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Here's a better example then:
Same deal - why would the bank contact you, and why by email? And why websearching this "trustedbank" shows mostly results with a similar but never identical name?
That said scam and phishing work rather similarly: both prompt you to act against your interests, to the benefit of someone else (who claims to be a third party), offering you either a reward for action or a punishment for inaction. The same scepticism that saves you from one will also save you from another.