If someone is providing convenience as a service, they get to collect a share of revenue from it, and they get to decide whether you get to use their service at all — an opportunity for censorship.

If I were in the video business (which I'm not; so I am ignorant!) I would look to distribute video via a service similar to a streaming/dynamic version of BitTorrent; and find a way to automate placement of video ads into the stream. Major tech companies shouldn't need to be involved at all; nothing about this should need large server or network capacity — for the same reason that torrent servers don't.