this post was submitted on 11 Jun 2023
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Technology
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The fact they are running experiments on their users without opt-in is disgusting. In what world is that okay? Facebook also ran many psychological experiments on their users like shadow-banning them just to see if they felt more alone without telling people. It's gross.
A/B testing is cheaper than hiring real testers
A/B feature testing is useful for gauging customer sentiment and to improve UI/UX based on a much wider sample size than QA testing.