this post was submitted on 11 Jun 2023
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A/B testing is cheaper than hiring real testers
A/B feature testing is useful for gauging customer sentiment and to improve UI/UX based on a much wider sample size than QA testing.
Absolutely and frankly I'd be perfectly fine with A/B testing if it was opt-in. Pop up a little window or notification that says "Hey, this is a new feature, you want it?"
If
You know the feature isn't good and to move on. A lot of people would call that data inconclusive because they want to believe the feature is good but not being able to convince people to opt-in is feedback.
Experimenting on users should be illegal.