Politics

A lot of these people are small operators; most don't have storefronts, some sell online, and a few through farmers' markets.

This is part of a movement astroturfed by Gab and Truth Social to create a market for goods and services that caters to trumpist producers and consumers. None of these businesses are capable of growing past their trumpist market. When they make enough capital to get noticed by journalists, their growth is going to crater like MyPillow due to the political backlash.

Here's an example vendor. She's going to be making overpriced unhygienic peanut butter in her kitchen for less than minimum wage and taking advantage of her children's free labor until they all burn out. If by some miracle she got the capital to buy the machines needed to make peanut butter to USDA standards and at scale, a proper boycott of her distributors would bring it all down.

They're rubes, offering their depressed labor to their cult leaders in order to take a small chip out of a corporation's bottom line. The Budweiser boycott is a great example of this - when a culture war exercise got out of hand, Republican thought leaders shut it down to avoid hurting one of their major donors. They make them think they're going to build a thriving business, but the masters will throw them aside if the corporations pay the appropriate bribes.