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The "Backlash" to Plant-Based Meat Has a Sneaky, if Not Surprising, Explanation
(sentientmedia.org)
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TVP has been cheap for a long time. Black bean burgers are like the cheapest thing you can make, magnitudes cheaper than animals.
The article posted by OP isn't about TVP though? It specifically mentioned Beyond meat.
TVP has always been pretty popular among vegetarians, they are just in a different category with the newer plant based meat discussed in the article.
(Just in case of any misunderstanding. I like TVP also.)