"As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point."

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[–] tcj@lemmy.world 63 points 1 year ago (1 children)

Because then someone else would be able to control and censor their content. Really every business should make their own server to ensure that they're the ones fully in control of their content - this is the entire point of federation.

[–] Zeth0s@lemmy.world 22 points 1 year ago (1 children)

Good point. You guys are right. It is a good choice

[–] SasquatchBanana@lemmy.world 24 points 1 year ago

Just for records sake, we can see recently with Musk and Twitter and how he manipulated NPR's image by denoting them as "state media".