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Certainly drove their use statistics up a lot, which helps more than the incendiary messaging hurts them (IMO).
Eh, I think this can work like sponsored messages on YouTube videos: probably not immediately a lot of clicks on the product but over time more and more people recognize it and know what it is. And I like to think that over time Spez will be recognized as the soulless fucker who is hated by the very community he is trying to sell. Reddit lost a lot of charm in the last couple of months, even more than was already lost before and his name is tied to the whole thing. I hope!
Name recognition is a big thing. From now on, anything Spez announces will be dampened slightly simply by the fact that he announced it. Of course, Spez could just run the company without much fuss and stay out of the spotlight but he's too egotistical for that.
Or the opposite. It is a form of bait that increases user engagement and drives up numbers for that IPO.
Especially with the massive number of bots, it helps get user and activity numbers up a lot
And critically, more ad hits.
Very good point!