this post was submitted on 26 Jul 2023
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In theory it's easy to monetise - allow some targeted ads to communities and/or occasional relevant boosted posts, or paid awards like Reddit, etc.
The issue is greed / growth. They always need more and more - so you end up with more irrelevant ads, political ads, more boosted posts than natural ones, etc. - most companies aren't happy to just do one thing well with a skeleton crew maintaining it and keeping costs low - they need constant growth.
Just look at Reddit and Twitter for example.
I agree with your main point but have either Reddit or Twitter ever been profitable?