Movies and TV Shows

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Box Office: ‘Barbie’ Struts to Record $26.1M Monday for Warner Bros. (www.hollywoodreporter.com)

submitted 1 year ago by realcaseyrollins@kbin.projectsegfau.lt to c/moviesandtv@lemmy.film

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Greta Gerwig's movie will race pass the $200 million mark at the domestic box office Tuesday, while Christopher Nolan's 'Oppenheimer' will clear $100 million.

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[–] sk1nnyjeans@lemmy.world 6 points 1 year ago

I think when a studio invests as much as they have in a household name product with mass appeal, they do this kind of marketing. I’m not saying this with any sources or anything to back up, but thinking of how Star Wars and other similar titles will market their brand on anything and everything (including literal tangerines with star wars branding), I think this is the norm for something of this caliber and potential.