Technology

The bigger problems Apple has are their enterprise device and user management, and the fact that many businesses are still reliant on Windows-only software.

Most companies I've worked for buy machines that usually aren't much cheaper than Apple equivalents, at least in terms of MSRP, despite the quality often being worse. My work-provided 2022 HP Z-Book 15 is more expensive as configured than my personal M2 14" MacBook Pro, and is still a shittier machine in just about every objective (and subjective) way I can think of. This is because enterprises typically buy business class laptops like Lattitudes and ThinkPads rather than lower cost (and less durable) consumer oriented machines. That said, it is not uncommon for IT departments at large enterprises to pay well under MSRP for these machines when buying in bulk.

Sticker price isn't that big a factor in enterprise in my experience. For one thing, Dell, HP, and Lenovo's enterprise PC lines are more expensive than their consumer lines, so the difference isn't all that big. Also, there have been many studies showing that Macs offer a lower TCO than Windows PCs.

I can see this happening, though it will vary widely by industry for sure. I've been working in roughly 50/50 Mac/PC offices for over a decade now. Users like Macs, Apple has good enterprise management and security features, and Microsoft is kind of shitting the bed with their cloud migrations. Microsoft lives by inertia and backwards compatibility, and they're throwing away that advantage by making these transitions difficult.