this post was submitted on 22 Jul 2023
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Technology

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[–] Uno@monyet.cc 32 points 1 year ago* (last edited 1 year ago) (11 children)

It seems crazy that Twitter is actively taking steps to become a worse social media company. Back when I was a kid, companies were supposed to be these well thought out, highly methodical entities that would only make the most optimal moves. I suppose it's 2023 now though.

[–] LittlePrimate@feddit.de 34 points 1 year ago* (last edited 1 year ago) (8 children)

Look up enshittitication, it's an interesting rabbit hole.

Basically, the idea is that there is a path companies go along where they first please users to build a user base, once you are bound to a platform and don't want to leave (because "everyone" is there) they instead start to shift towards pleasing advertisers until they also feel trapped (because "everyone" advertises there). The final move is trying to squeeze as much as possible out of all these trapped people and companies. It's not just social media, although this of course makes it most obvious at least for a trapped user base. But this also applies for any other big thing that "evryone" uses.

[–] prole@beehaw.org 6 points 1 year ago (4 children)

"Enshittification" isn't a rabbit hole, it's a term made up by a pretty hacky young adult sci-fi author like a few months ago for behavior that has been happening and documented in capitalism for at least a century.

[–] LittlePrimate@feddit.de 19 points 1 year ago (1 children)

Putting a name on a century-old concept isn't the worst idea because now we can easily refer to it when it happens once again. And yes, the old age of that problem is why I consider it a bit of a rabit-hole. It's not just something Twitter does now or that tech companies do now because they copy from each other. It's a quite old concept you'll hear about again and again and can read up on quite a bit, if you really are interested into more than the basic concept or why companies keep trying even though the outcome does not always see positive (from an outside, users perspective).

[–] prole@beehaw.org 1 points 1 year ago* (last edited 1 year ago)

It already has a name. That's my point.

It's not "happening once again," it has been happening constantly for a century. It's just another form of rent seeking. People like yourself are so focused on tech that you can't put it together and realize that this is something that happens everywhere in capitalism. Giving it different names due to slight variations, or depending on which market, makes it impossible to do anything about on a large scale because it keeps people fractured in their understanding of what is happening.

I'm glad a bunch of people are finally starting to grasp rent seeking, but it's important that people realize that this is a long tradition that has been "enshittifying" their entire lives (and their parents', and grandparents', and great-great-... you get it).

As long as people believe that what they're experience is a unique type of problem, and other industries don't have that specific problem so therefore they have their own separate battles to fight, then nothing will ever change.

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