Technology
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Yea, but is the fundamental product or form-factor something that will ever work? Goggles on the face have a huge wierdness and creepy factor. Watching the promo video I was struck by how much Apple must have realised that there is no getting around that if you want a quality/compelliing VR/AR experience and basically completely went with it.
So my bet is that they might have some moderate success over the long term with this product, and maybe even somewhat "iphone" the market by being the quality leader. But they risk it being a flop, at least in terms of ROI, simply because it's not a good product idea and never was. But I'm old enough now that my opinion isn't really trust worthy regarding younger folk.
Reminds me a lot of Google Glass, which was a failure, and it was considered too unnerving while being much less intrusive.
If it does flop, I'd be curious if they're not concerned about it hurting their brand then they lost money. I don't follow apple very closely, but I don't remember the last really failed product
I would have no problem using it... if I was alone.
I have a feeling that these tools make sense under specific circumstances. For example, a doctor could use AR to help them diagnose an issue or operate. Similarly an operator of specialised equipment could use it to enhance their perception. Pilots in fighter jets use something like this already, the do not have a screen in the cockpit, they use their helmet. But those tools are not consumer oriented, they are business oriented and Apple does not have a footprint there.