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Colleges Reduce Emissions by Offering Plant-Based Options by Default, Study Finds
(sentientmedia.org)
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I think this is a great way to promote greener living.
Facilitating an effective relative boost in convenience can have a massive impact while still maintaining freedom of choice.
It's like putting your running shoes by the door and the TV remote/your phone in a container.
By making the better choice more convenient, even if the worse choice brings more pleasure, you greatly increase the ease of engagement with the better choice while still maintaining the worse choice if you really need it/have set aside an amount to engage in.